S2 Ep10 Practical Protection Podcast - I Will Find You
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Caring - Understanding - Reliable - Advice
This week Kathryn chats to Simoney Kyriakou from Financial Adviser.
Simoney is on a mission to clear up rogue lead generation firms. From the start they are clear on this, not all lead generation firms are iffy, there are many out there that are completely reputable. As with anything in life you get some good and you get some bad.
They discuss the ways that some lead generation firms are behaving, that isn’t seen to be the best when it comes to client services. Talking about ways that client’s data is sometimes shared, the way that advertising is being used to confuse customers and how this is affecting the insurance industry as a whole.
The 3 key takeaways:
- Some of the key tactics that are used by lead generation firms, to target their audience.
- How client’s data can be used and sold once it is with a lead generation firm.
- The responsibility of adviser firms to know the methods that are being used by lead generation firms, especially if they are unregulated.
To listen to the podcast in full click here.
Categories: Practical Protection Podcast
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