Cura Financial Services win at the Cover Excellence Awards 2016

We are very proud to now be able to call ourselves insurance industry award winners!

Our Managing Director, Alan Knowles, was in London last week at the Cover Excellence Awards 2016 to receive the award for Best Small Intermediary:

“We are delighted that our team have been recognised for their dedication and continuous hard work in securing insurance for our clients. We were up against some strong competition and it is a real testament to our team that our work has shone through this year.”

As an online insurance broker we provide advice to clients across the UK in regards to life insurance, critical illness cover, income protection, private medical insurance and accident, sickness and redundancy cover. A great deal of our client base are individuals who have been declined insurance elsewhere or been told that they are uninsurable due to their health, occupation, hobbies or travel activities.

We also provide a dedicated service to other IFAs who are struggling to find insurance for their clients and who simply do not have the structure to handle high risk cases.

To top off our win last week we were also highly commended in the Best Intermediary Promotion for our Walking Dead style zombie marketing campaign which you can view here.

I developed the zombie infographic after reading an online article where another insurer had reviewed the protection needs of the Game of Thrones characters. It was such a novel idea and it really grabbed my attention. I could not help but think that we could do something similar that could bring the usual dull and boring insurance jargon, into a more engaging format.

We have a number of die hard Walking Dead fans in our company and it immediately jumped out as a perfect series to reach out to the masses. Having watched a good portion of the show myself I knew straight away we could use some pretty graphic words when describing the high risk nature of the characters lives: high risk of death (life insurance), inevitable loss of limbs and mutilation (critical illness cover) and viral epidemics (income protection).

When I wrote the piece my intention was not to draw away from the serious nature of the cover, but to get the importance of insurance “out there” to people who are not interested in reading general insurance marketing. The feature gained a lot of attention within the industry with many insurers, magazines, IFAs and marketing professionals contacting us about the piece, and we were featured on two podcasts here and here.

Overall we feel that this has been a fantastic year for us in regards to industry engagement and customer outreach. As well as above, this year we were shortlisted for the Best Protection Intermediary at the Cover Awards and the Best Protection Adviser at the Money Marketing. Later this week are in the running for the Best Protection Intermediary at the Health Insurance Daily awards. Good luck team!