Roger Edwards podcast ZOMBIE marketing campaign

We are so excited to have been asked by a leading marketer within the insurance world, to feature on his podcast. 

We recently launched a Zombies infographic to try and bring a bit of humour and pop culture into the insurance world. We definitely think that insurance needs livening up a bit!

When we put the infographic together (you can find it in the categories section below) we were a bit nervous. We don’t want people to think that we are trying to make light of serious situations like death, cancer or long-term illness. That is far from what our intentions are.

The thought behind this was that everyone seems to be talking about The Walking Dead, it’s everywhere! We completely get it, it’s fun, it’s shocking, each episode makes you want to watch the next. It’s addictive.

What we have tried to do is use this current fascination of zombies, death, mutilation and other things, to try and encourage people to think of things like life insurance in a different way.

Our infographic has gained widespread attention in the insurance world and we are thrilled that Roger Edwards asked us to feature on his podcast. Listen here to learn all about Cura, how our lives have led us to helping people with medical conditions to get insurance, and why I have the word “impaired”; I’d much rather people call me “quirky”.

Please use the link below to hear the Roger Edwards podcast discussion.