Misleading Life Insurance Adverts 2025

Orange background with a pink question mark. Life Insurance questions

A big problem that we see within the industry is an almost fanatical drive to speak to new customers. Ultimately a business needs new custom to be able to continue to run, but sometimes it can feel like an insatiable monster that can never have enough. At times this ends up with misleading life insurance adverts being put out, especially across social media.